Senior Creative Designer and brand storyteller with over 10 years of experience driving growth for fashion and beauty brands. I align luxury positioning with consumer needs across digital, campaign, retail, and experiential channels, translating business goals into creative strategies and integrated campaigns that deliver measurable results.

My experience combines hands-on design expertise with proven leadership. Key achievements include:

• I led brand transformations by creating NOBL’s brand identity from the ground up and elevating Pretty Lavish through targeted campaigns, product launches, seasonal sales, and branded events.

• I increased CRM revenue by redesigning Klaviyo and enhanced user experience and engagement by improving Ciaté London’s website.

• I champion brand consistency and introduce innovative ideas to keep brands relevant and inspiring.

As the sole in-house creative for several brands, I shape distinctive identities and develop custom toolkits. I support teams in launching effective cross-platform campaigns, collaborate to drive creative growth, and combine business insight with vision to ensure every brand moment resonates.

The work shown here represents projects I’ve contributed to from concept through to final digital deliverables. Each piece was created in collaboration with in-house teams, using brand assets and photography where provided.

Download my CV here