Senior Creative Designer specialising in fashion and beauty. I design campaigns and brand experiences across digital, retail and experiential spaces, turning business goals into thoughtful creative that connects with people.

My experience combines hands-on design with a strong understanding of brand and commercial goals. Highlights include developing NOBL’s brand identity from the ground up and supporting the evolution of Pretty Lavish through campaigns, product launches, seasonal sales and brand events.

I’ve also improved digital performance through design, including increasing CRM revenue through a redesigned Klaviyo programme and enhancing engagement by refining the user experience on Ciaté London’s website.

Often working as the sole in-house designer, I’ve helped shape brand identities, develop toolkits and create assets for campaigns across multiple channels. I work closely with marketing and leadership teams to deliver cohesive creative that supports both brand storytelling and business objectives.

The work shown here represents projects I’ve contributed to from concept through to final digital delivery, created in collaboration with in-house teams using existing brand assets and photography where provided.

Download my CV here